The advertisement was initially put on a waiting list before the network outright rejected it due to it violating CBS's broadcast standards and because CBS believed ManCrunch's did not have sufficient credit (ability to pay for the ad). The ad featured a male Packers fan and a male Vikings fan reaching into the same bowl of chips at the same time, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of the other man present. ManCrunch gained major publicity in January 2010 when it was revealed that CBS was considering a television advertisement the site had produced to air during Super Bowl XLIV.
